| Presentation |
|
|
|
Don't Spray and
Pray: Don't spray tons of information on your audience and
pray that they “get it”. The Spray and Pray method kills off a
perfectly good audience and is the DDT of yester-year. Many
presenters still use it today and audiences die within minutes –
as well as the presenter.
You can create a powerful and profitable
presentation.
|
| |
|
| Marketing |
|
 |
Today's marketing
seminars are too academic. Businesses using seminars to
disseminate service and product information will see little return
on their investment. Contrary to popular belief, audiences do not
come to hear information; they come to experience the results of
having information.
Invest wisely: first Educate, then Market.
|
| |
|
| Workshops |
|
|
Businesses
have difficulty selling profitable workshops. Why? Only true
workshops are profitable workshops, and most businesses don't know
how to develop true workshops. Consumers see a high price tag but
are unclear on the value. Only true workshops - programs filled
with work rather than lecture - have real value to customers. True
workshops turn customer satisfaction into referrals and referrals
into profitability.
Workshops that Work™
sell themselves and generate profit
|
| |
|
| Websites |
|
 |
A
business website should be a site on the web, not filled with webs
that entangle the reader in endless threads of text. Your website
should be a pleasant shopping experience - just as pleasant as
doing business with you.
Captivate rather than capture
your visitors
|
| |
|
| Brochures |
|
 |
Show
me a targeted brochure with a targeted message for a targeted
market and I'll show you successful business collateral.
Target the market, then target the message
|
| |
|
| Advertising |
|
 |
Self-promotional
ads are just that - self-promotion. If customers cannot see
themselves in your self-promotions, then only you will know how
good you are.
Consumers read ads that talk
about them - not you
|
